Videos on your site

Online videos bring traffic to your site, and help you build your brand. The article below is an excerpt on the stategies used by a record store to embrace the internet. But theses strategies can be used for other businesses, such as selling your music online.
A Brick-and-Mortar Record Shop Adapts – BusinessWeek
Online Videos
Other [...]

How do we get the metal bands onto the music video games

you get on these games and you get known instantly. How to do it, though? I’m still looking into it…
Rock Band and Guitar Hero 3 new home for metal debuts
Both Rock Band and Guitar Hero III have become big business in the gaming world, and with the opening of the online music store [...]

Music everywhere

Here’s an example of music getting new distribution opportunities. Since everyone wants music, brands are begininning to think they should honor this wish. Should you start looking at marketing your music through brands ? Why not ? It’s another outlet and opportunity to be heard.
Tommy Hilfiger to link fashion with contemporary music
Tommy TV, an [...]

Let them hear your music

So now there is proof : if people can listen to your streaming music in full, they are more likely to purchase it than if they only hear a 30 seconds fragment. Just make sure there’s a BUY button next to your streaming music !!!
Last.fm Says Full Track Previews Increase Song Sales
Since Last.fm’s label [...]

Generating new revenue from fans

Radiohead is also good at generating revenues in innovative ways. They’re continuing to think outside the box. Sure, it’s easier if you already have the fans… But it could also be a way to spread the word about your work…
Get Naked and Remix Radiohead
Ever happy to indulge the musings of its fans, Radiohead is offering [...]